Effective 2026-08-12
COOKIE NOTICE
Last updated August 12, 2026
This Cookie Notice explains how JIVES CORP ("we," "us," or "our") uses cookies and similar technologies on Efficient Games at https://efficient.games. It names every cookie the site sets, says what each one is for and how long it lasts, and explains how you can refuse or remove them.
It sits alongside our Privacy Policy, which covers everything else we do with personal information, and our Terms of Use. Where the Privacy Policy speaks generally about tracking technologies, this notice is the specific one, and it is the one to rely on.
Questions? Write to us at legal@jivescorp.com.
TABLE OF CONTENTS
4. HOW WE ASK FOR YOUR CONSENT
5. HOW TO REFUSE OR REMOVE COOKIES
1. WHAT COOKIES ARE
In Short: A cookie is a small file your browser keeps and sends back, so the next page load knows something the last one did.
A cookie is a small piece of text that a website asks your browser to store. Your browser sends it back on every later request to that site, which is how a website can remember anything at all between one page and the next — that you are signed in, that you chose a particular filter, that you have already been shown a message.
Cookies stored under efficient.games are called first-party cookies. Cookies stored under some other domain, because a script on our pages came from there, are called third-party cookies. Both kinds are described below.
Where this notice says "cookies," it also covers technologies that work the same way — browser local storage, and the small tracking images sometimes called pixels or web beacons. Google's consent tool, described in section 3, uses local storage as well as cookies.
2. COOKIES WE SET
In Short: Four. None of them advertises to you, and none of them follows you to other websites.
These are the only cookies Efficient Games sets on its own behalf. None holds your name, your email address, or anything you typed into the site — each holds either a random identifier or a record of a setting you yourself chose.
| Name | What it does | Type | How long it lasts |
|---|---|---|---|
id |
Keeps you signed in. It holds only a random identifier; the session it refers to is stored on our servers, not in the cookie. | Strictly necessary | 30 days, counted from your most recent visit |
eg_prefs |
Remembers settings you have chosen on a page — filters, sort order, which sections you left expanded — so the page comes back the way you left it. | Functional | 400 days |
eg_wow_favchars |
Remembers the World of Warcraft characters you have bookmarked, so they are still there next time even if you do not have an account. Sent only on pages under /wow. |
Functional | 400 days |
eg_localsync |
Set when you sign in, to tell the site that bookmarks you saved before signing in still need copying into your account. It carries no information beyond that. | Strictly necessary | 30 days, or until the copy finishes |
Strictly necessary means the site cannot do what you asked without it. You cannot stay signed in without id, because staying signed in is exactly what that cookie is.
Functional means it remembers a choice you made. We set these without asking because they only do the thing you just asked the page to do — you bookmarked a character, so the bookmark is kept; you chose a filter, so the filter is kept. They are not used to build a profile of you and are not shared with anyone. If you refuse them, the site still works; it just forgets these choices between visits. Section 5 explains how.
3. COOKIES SET BY GOOGLE
In Short: Google supplies our visitor statistics and our advertising, and sets its own cookies to do it. In Europe these are only set if you agree.
We use two Google services that set cookies of their own: Google Analytics, which tells us how many people visit and which pages they use, and Google AdSense, which fills the advertising strip at the top of each page. A third set of cookies records the consent choice you make in the message described in section 4.
We do not control these cookies. Google sets and reads them, and Google can change their names and lifetimes without telling us. The list below is accurate as at the date at the top of this notice; the current and authoritative list is published by Google at policies.google.com/technologies/cookies.
Analytics
| Name | Set under | What it does | How long it lasts |
|---|---|---|---|
_ga |
efficient.games | Tells one browser apart from another, so a returning visitor is not counted twice. | 2 years |
_ga_<id> |
efficient.games | Keeps track of a single visit — when it started, which pages it covered. | 2 years |
Advertising
| Name | Set under | What it does | How long it lasts |
|---|---|---|---|
__gads |
efficient.games | Counts how many times an ad has been shown to you and stops the same one repeating; also used to detect fraudulent ad activity. | About 13 months |
__gpi |
efficient.games | An identifier Google uses to decide which ads to show you. | About 13 months |
IDE |
doubleclick.net | Measures whether an ad led anywhere, and personalises the ads you are shown. | Up to 13 months in Europe, longer elsewhere |
test_cookie |
doubleclick.net | Checks whether your browser will accept cookies at all. | A few minutes |
Your consent choice
| Name | Set under | What it does | How long it lasts |
|---|---|---|---|
FCCDCF |
efficient.games | Remembers the answer you gave to the consent message, so you are not asked again on every page. | About 13 months |
euconsent-v2 |
efficient.games | Records which advertising purposes you allowed, in a standard industry format that other advertising companies can read. | About 13 months |
What Google does with the information these cookies collect is governed by Google's own policies, not ours. Google explains it at policies.google.com/technologies/partner-sites.
4. HOW WE ASK FOR YOUR CONSENT
In Short: If you are in Europe, we ask before any analytics or advertising cookie is set, and refusing takes exactly one click.
If you are visiting from the European Economic Area, the United Kingdom, or Switzerland, a message appears on your first visit asking whether you agree to cookies used for analytics and advertising. It offers three choices, side by side: Consent, Do not consent, and Manage options, which lets you decide purpose by purpose. Refusing is a single click, the same as agreeing.
Until you answer, the analytics and advertising cookies in section 3 are not set. If you refuse, they are not set at all, and you will still see advertising — it simply will not be selected based on you. The cookies in section 2 are unaffected either way, because they are what makes the site work rather than what makes it profitable.
The message is served through Google's consent management platform, which is certified under the industry framework Google requires publishers to use. Outside those countries the message does not appear, and the cookies in section 3 are set from your first visit. Wherever you are, section 5 explains how to change that.
5. HOW TO REFUSE OR REMOVE COOKIES
In Short: Change your answer to the consent message, use Google's own controls, or tell your browser to block cookies.
Change your consent choice. If you were shown the consent message described in section 4, you can reopen it and answer differently at any time. Withdrawing your consent is as easy as giving it, and takes effect immediately for cookies set afterwards; cookies already stored can be cleared through your browser, below.
Use Google's controls. You can turn off personalised advertising across every site that uses Google's advertising, not just this one, at myadcenter.google.com. You can stop Google Analytics from measuring your visits to any site by installing Google's opt-out browser add-on from tools.google.com/dlpage/gaoptout.
Use your browser. Every major browser lets you see the cookies a site has stored, delete them, and refuse new ones — look for "Cookies and site data" under privacy or security settings. You can block third-party cookies while allowing first-party ones, which stops the doubleclick.net cookies above without signing you out. Browsing in a private or incognito window discards everything when you close it.
What blocking costs you. Blocking all cookies for this site means you cannot sign in and stay signed in, and the site will forget your filters and bookmarks every time you leave. That is a consequence of how the features work, not a penalty for refusing.
6. DO-NOT-TRACK SIGNALS
Most browsers offer a Do-Not-Track ("DNT") setting that signals a preference not to be tracked. No uniform standard for recognising and acting on that signal has been agreed, and we do not currently respond to DNT signals or to other automatic signals of the same kind. If a standard is adopted that we are required to follow, we will say so in a revised version of this notice. California law requires us to tell you this, and section 12 of our Privacy Policy says the same thing.
The consent message in section 4 and the controls in section 5 are the mechanisms that actually work here, and they are the ones to use.
7. UPDATES TO THIS NOTICE
We will update this notice when the cookies we use change — when we add a service that sets cookies, drop one, or change what an existing cookie is for. The "Last updated" date at the top and the effective date shown on this page both change when that happens. Every version is listed on our legal index.
8. HOW TO CONTACT US
If you have questions about this notice, about a cookie you have found that is not listed here, or about how to exercise any of the choices above, email us at legal@jivescorp.com.
To see, correct, or delete the personal information we hold about you, visit your profile or see the Privacy Policy, which explains your rights in full.
Every policy is listed on the legal index.